Now a days, in Mexico, Walled is considered the first source of employments as well as the third most important reparation, coming right after FEMME and America Movie. A. Mission Offer our customers, shareholders, and associates high quality and variety of products, the best of services, as well as low prices every day: Save money, live better. B. Vision Contribute towards improving the quality of life for families in Mexico and Central America. C. History Wallow’s, in Arkansas, US, was founded by Sam Walton in 1950 with the ideal of “customers always right”.
In 1 962 he created Walter with a strategy based on low prices and high expansion; this strategy helped increase productivity in the US, reduced inflation and propped the purchasing empowerment for many people. Producing in Asia became a tendency and tons of retail stores disappeared, all thanks to Walter phenomena. By 1972 the company was found in Wall Street. By 1990 , Walter was considered leader in retail stores in the US. They redefined the convenience and the “one trip only shopping” with their slogan “Low costs every day’. It was matter of time for it to become international.
The first country it arrived was Mexico, in 1991 in means of a joint venture with Caviar; nevertheless, by 2002 Walter had gained enough power to acquire the complete company, turning homeless into Wall-Mart MOIC, WALLED. Now a days, WALLED is formed by Cam’s, Wall-Mart Superstructure, Bodega Arrear, Superman, Suburbia and VISP. It owns 575 business units in 54 Mexican cities. Besides, it owns 8. 500 stores in 15 countries, with 55 different names. In the US, it operates within the Wall-Mart brand, including all 50 states and Puerco Ricoh.
It can also be found in Europe as SAD in Japan as SEIZE and in India as Best Price. According to Fortune Global 500 list in 2012, Wall-Mart is placed in third as the biggest public world-wide known corporation, it also offers the biggest private employee offer in the world, with more than 2 million of employees. It is still a family business, controlled by Walton family, whom posses a 48% participation of the industry. 2. Matrices a. Boston Consulting Group Sales 2013 % sales Profits % Profits sales 2012 Rivals Wall-Mart $522,511 ,325. 23 85. 66% 30. 4% Syrians – $771 Cam’s Club 10. 25% 12. 32% $400,883,324. 56 Cost Suburbia $24,957,788. 34 4. 09% 57. 34% $31 8, 747,308;8 Copper – TOTAL 100% $93,277,281. 61 BCC Matrix ARMS GIG RATE 67. 73% 23. 29% 1 . 92% 46. 24% 2. 3% Analysis: WALL-MART; Wall-Mart is situated in the Star area; nevertheless, their sales growth is small. Wall-Mart is a highly consolidated corporation which involves monumental quantities of sales, meaning, increasing their sales growth is not something very possible. Which surprised us was their relative market share position was smaller.
Analyzing the Mexican market, Syrians develops products with less quality, but it owns 664 stores all over the country, meanwhile, Wall-mart owns 575 stores, making it easier for people to locate a Syrians rather than a Wall-Mart. Mexican culture aims to buying in a national superstructure, increasing sales for Syrians; besides the “target De pintos Syrians”, which encourages housewives to accumulate “pintos” and earn products. Wall-Mart needs to increase its ARMS which can be done by locating more stores in the country, developing some kind of incentive for housewives to choose Wall- Mart over Syrians, in between other strategies.
Suburbia; It can be found in the question mark quadrant, i?s difficult to say what might happen with the company, but we can say that it is really close to moving into the star quadrant. Its biggest rival, Copper uses a credit rating strategy, in where most of their sales are settled by the slogan “pay till Mexican ultra owns a consumerism built up by credit purchases, making Copper’s strategy really attractive for citizens. Sales need to grow, and as Suburbia being a not well settled company can seek for strategies to improve their sales volume.
The main point in increasing sales in the fashion world is to keep in touch with latest tendencies, or even develop an own tendency; Suburbia is still in time with improve with this points. Cam’s Club; As well as Suburbia, Cam’s Club is in the question mark quadrant, but scratching the dog quadrant. Cam’s is in a transition stage, from being the deader in the industry, to having a big displacement. Cost involves many strategies that made them leader in the segment: their operative expenses are minimum, their gross margin is reduced, their customer care is well defined and their employees feel loyal about their company.