Site Visit essay

The site I visited was Keenness Mountain. Aside from being able to climb to the top of the mountain from trails lined with plaques that tell the history of Keenness Mountain and see a magnificent view, you could also go to their museum to learn even more about Keenness Mountain’s military history. The site has many trails you could follow to climb the mountain all while learning more about its Civil War importance and history. Keenness Mountain has great significance from the Civil War. It was a battlefield between the armies of William T. Sherman and Joseph E.

Johnson n 1864. On Sherman Atlanta Campaign, he encountered Johnson and his army in a defensive position. Sherman used flanking as he constantly pushed Johnny’s confederate army back from fortified locations to avoid being flanked. Johnson was forced to retreat along the Western and Atlantic Railroad so to not be cut off from important resources. Eventually Johnny’s troops retreated onto Keenness Mountain, which was already defensively fortified with entrenchments to help defend the mountain. On June 27, 1864, Sherman forces attacked but could not break through Johnny’s defenses.

Due to this, Sherman decided to flank him out of position once more on July 2nd and Johnson was once again forced to retreat. The site visit was very informational to what happened at Keenness Mountain and how it pertained to the history of the Civil War. Previous to the site visit, all I knew was that a battle had taken place at Keenness Mountain during the Civil War. The information gained from visiting Keenness Mountain was broadening to its past and importance as a battlefield in the Civil War. Overall this site was great and I would recommend going there to my fame ill.

Encountering Conflict essay

It is the conflicts that occur close to us that have the most impact on who we become. ‘ She stood there, her heart pounding so vigorously; it was all she could hear. Tears rolled down her face, crying silently not being able to comprehend all that was happening around her. For what seemed like years, all she could see was her beloved mother pleading tears of agony as her so called ‘father’ stood there and abused her. Desperately wanting to stop them, yet not mating to be seen she waited patiently in the corner, praying for the torment to end.

As a young girl, Jessie had the childhood everyone wished for, from holidays around the world, to princess parties that every little girl dreamed of she had it all. Though during the most crucial times in her life, the years that mattered most in regards to her education and who she would become as a person, she had been experiencing the heartbreak of her parents separating. As day quickly fell into night, Jessie was unable to remove the vivid images of re father screaming at her mother like he had, viciously abusing her as she stood there so helplessly.

The cacophonous screams of her mother echoed in her mind. She wondered why her father had become like this, this wasn’t the man she called her dad, this wasn’t the man she loved; this was a monster that had taken over who her father really was. As she attempted to close her eyes she envisioned her new life with the parent she would choose to live with. How could she possible live with her father after how he treated her mother? But how could she live a life without her father in it?

Feelings of guilt run across her as she was faced with making a decision that would impact on the rest of her life. A decision that would ultimately change everything she knew as her norm, a decision that officially took away her innocence, Jessie was no longer just a little school girl, she was now a girl who had to be strong and face the first challenge life had thrown at her. Statement of Explanation Throughout the piece of personal writing that have produced, I have written n third person narrative form in order to explore the impact conflict has on the people that we become.

In order to capture my audience of senior students, have used a sympathetic and powerful tone, incorporating phrases such as ‘heart pounding so vigorously’ to allow the reader to connect with the character in my piece of writing. With regard to linking my writing to the text “A Separation”, I have aimed to connect to the character of Termed and through my own personal experience explore certain scenes in the movie that have also encountered.

With strong emotive language, I aim to seize the opportunity to unite my reader and allow them to feel the emotions of the girl in my story. Exploring the conflict of family hardship and the real affect it has on children that are going through it. I hope to portray the message of exactly how much the separation of parents actually affects children and show a sense of how they feel going through it, closely linking that back to the prompt of ‘It is the conflicts that occur close to us that have the most impact on who we become’.

African Self Rule essay

This chapter is very interesting to me because it focuses on the viewpoints of the Faint people. In the source, An Argument for African Self-Rule, James Afrikaans Horton tells the British people that the Faint were in fact “civilized” enough to self-govern, a lot of Faint were in fact educated in schools in England and Scotland, and those educated at western schools in the native land were just as bright.

He is also telling African readers to takes steps toward self-governing. He then begins to give recommendations to the British for the specific situation Of the Faint. Horton believed that the Faint still needed British help even though they were “civilized” enough to govern themselves because of the impending threat of an attack by the neighboring Assent to the north. Without a British presence the Faint would have no superior authority to look to except the Governor, whose instruction is to not give support to the interior.

His offering would consist of little ammunition and few guns. As a result, each king will be responsible for furnishing a small number of their own men to defend their tribe, not nearly enough to handle the more prepared Assent. The Senate’s war tactics were to fight each king in detail. After completely devastating one king, they would then move on the next, resulting in the Assent always coming out victorious. This tactic by the Assent would leave the Faint people evacuated.

The F-ante would become fearful of losing their property and lives, and start to think that they may be better off under the rule of the Assent. Horton continues by asking Britain for a ruler in which they can trust to step in and provide generals that have experience in brush fighting and battle both offensively and defensively, that would all report to the same authority. He asks for large and open roads to be built that can easily move a large number of men between the nation now called Ghana.

Also he asks for Faint o be supplied ammunition and decent guns, as well as training of Fantast’s men to be trained to use them effectively. Fifth British are Willing to comply to Horror’s requests ten the Faint natives would then be able to form a compact, powerful, and independent government that would defy the Assent and give confidence to all the Faint natives. Fifth British were to pull out, Horton warns of internal war sprouting up among the Faint people.

Horton elaborates saying that the result would be “fearful and barbaric massacre and bloodshed, and every man’s hand would be against his neighbor’. Horton goes on to say, before the country should be able to self-govern that a responsible king that has been properly educated by western standards and has had experience must be selected. He must have the support of Britain on the coast as well as in Parliament. Also a British Consular Agency formed with the consul chosen being a man that aids and advises Faint government and guarantees protection from invasion by any European nation.

As a result of James Horror’s writings and activism for his native land resulting in the urination of the writing of The Constitution of the Faint Confederation. The Faint were the incorporated into the British Empire and less than a hundred years after they were incorporated into the British Empire the Faint became citizens of the country today known as Ghana. Horror’s activism and that of the Faint resulted in becoming a strong, compact, and self-sustaining centralized government. The Faint paved the way for many other African countries to be formed and their historical impact is significant to this day.

Week Journal essay

Why is it important to complete a readiness assessment prior to starting an exercise program? A clear assessment is very important to take before you start an exercise because benefits which tailor the program to your body needs. It is develop to help you deal with difficult and any potential stress. Direct service to improve quality valid purpose, by joining a gym or an exercise group. You can hire a personal trainer to come to your home to write out a detail exercise program design to meet your personal goal and needs.

Once you have established a method you need to be sure you are able to exercise by consulting with your medical doctor. Although the first thing should be taken care of is a PAR-Q {Physical Activity Readiness Questionnaire). This assessment will help to determine if you are really ready to exercise or will need other medical clearance first. When do this screening it can help you to know if there are other medical issues you are not aware of sign and symptoms.

It when doing this questionnaire your answer is yes then you should talk with your medical doctor about the yes question on the questionnaire to get a medical referral or other health screening before mutinous your exercise program. If once t?you completed the questionnaire and your answer were no to all the question you can start the program. Why is it important to assess your beginning fitness level? The most important reason is that for this assess is your health.

We can would benefit by knowing their current fitness level and to know efficiently how to use the exercise program sessions less or to take off a day or so from exercising to avoid straining or injuring your body. What were your results? My result for the activity for my assessment pulse rate is 60. How did your exults compare to other individuals within your age range? It appears to be the same as other my age group. Were you happy with these results? Why or why not? Yes because I am not in as bad shape as think my body is in.

Whether you were happy with your results or not, identify three ways you could improve your results? First can exercise more often on a regular base, this will increase my strength and my mobility to increase my exercise. How does the lifestyle factor of physical fitness affect overall health and wellness? If one can exercise for 30 minutes you can benefit your overall fitness by doing one 30- minutes of exercising. How do these results relate back to your physical wellness results from Week One?

This can help my emotional and stress level by exercising a one 30 minute session. Which other dimensions of wellness does physical wellness affect and how? This empowers our life we live and allows us on a daily base to handle the stress in fatigue, to recognize our own behavior which has a significant impact on our well wellness, habits, routine medical exams, immunization, a balance diet, exercise help us to understand and appreciate relationship and nutrient for the way our body perform.

Physical wellness involves aspects of life that are necessary to keep yourself in top condition. Optimal physical wellness is developed through the combination of beneficial physical activity/exercise and healthy eating habits. Elemental components of physical wellness include building muscular strength and endurance, cardiovascular strength and endurance and flexibility. Our physical wellness is for us to look good and feel good which leads to our psychological benefits that enhances our self-esteem, self-control and help determine our sense of direction.

Singer paper essay

I will discuss the three premises and the conclusion of this argument. I will explain why either support or chose not to support this argument in my conclusion Singer is a Utilitarian a who believes that the value of a thing depends on its utility, so Singer believes that everything and everyone has to be morally useful.

Singers argument is simple. He has three premises that are the Asia of his argument the first, that starvation and the suffering and death it causes are bad things. This is proven most would not be able to dispute this. The next premise states that if we can prevent something bad from happening without having to give up anything comparable in moral significance then we should do it and the third is that it is our moral duty to give our excess wealth in order to help those less fortunate?

It is interesting to see that Singer believes that all the lions should be kill because of the fact that they are killing Off all Of the Herbivores such as the Wildebeest and Zebra. He states that he knows that he lions will suffer but in the long run the suffering will be cut down drastically An example of the first premise would be the children you seen in commercials that are malnourished and in the end after receiving no help they die. To someone like me, would think why is this a bad ting isn’t this just Population control.

We need to take into consideration that this is a human life just like our sons and daughters according to Singer, thus being a bad thing for them to die before their time because of something that could have been revenged. On the second Premise Singer gives us the example of a young child rowing in a shallow pond-we might get our clothes dirty however we shouldn’t think of immaterial things and we should save the life of the child. What Singer is suggesting is that instead of buying that diamond necklace we should use that money to to help out someone starving.

The third Premise is not so easy to find as it is not really advertised however you find it in his argument Singer states that we the wealthy who have an over abundance of welt and surplus should get rid of it because it isn’t doing us any good hanging on to it in an easier way to understand this you need to look at the ironical of Diminishing Marginal utility which states goods or scenic,s the marginal utility of that good or service decreases as the quantity of the good increases.

An example of this would be If I had a ton of bananas and just got another ton in and kept bother tons they wouldn’t do me no good and would spoil, so why not give what wouldn’t profit me away to at least help someone in need however we as Americans are selfish and feel that watt ever we have we will take it with us when we pass on. So after we have these three premises established then we have to look at the conclusion to these premises. He conclusion Of theses three States that the affluent are morally responsible to alleviate the issue of famine in the world. K so if we go with the stronger of the last two premises an affluent person must give as much as they can without sacrificing anything of comparable moral importance. Does he do this ? He states that we should donate to the point that where if we were to donate anymore we would be causing ourselves as much suffering as what we are trying to prevent with donating in the first place. And only then would this (suffering ) would be considered charity. If we look at Singers argument under the lens of act-utilitarianism.

We find that the first premise is obvious, under utilitarianism. A bad thing is something that results in pain and suffering. The second premise is a little trickier however it is supported by dividing it into јvow parts. The first thing to kick at is how we define “moral significance” First we need to understand what Moral significance is,you can look this up anywhere the net a book or just from knowledge you have gained. Moral significance is being concerned with the principles of right and wrong or conforming to a set standard within civilization. TTS also an AC which t is good or bad depending n the pleasure that one receives from it and equally how much pain it prevents. The second part to this premise is that we have to address the fact of wither or not we have an obligation to prevent such bad thing from happening to people who are less fortunate then we are. Singer states that people often feel that they only have negative responsibility meaning that they were responsible for the bad things that happened that we could have prevented.

It is Singers belief that it is our moral duty to do something to help out the less fortunate instead of doing for ourselves. I look at the first primes and believe that it is very obvious it tastes that starvation and the suffering and death that it causes is a bad thing I found no way to disprove this. The second and third Premises that I mentioned can be argued with different outcomes. It really depends upon the person.

After reading this article think that mentioning the amounts that Great Britain and Australia provided to the Bengal issue was a slap in the face of two countries wanting to help out I believe that because they did they shouldn’t be compared what they are trying to complete in their countries? The issue have is with the second premise I do not believe that we need to give so much that we almost put our self in an almost Impoverished state If we were to agree with Smolderingly of charity then we would have to alter and re- evaluated the ideal of charity.

I also feel that an act of charity can be something as simple as giving someone some money to get food. I do not feel that Singers model of charity is correct. I agree with Britain and Australia and would only give what I could afford to give. The reason why is because I believe that if everyone put their self in to a status where they are almost impoverished then the economy of the world in my opinion would collapse people would not want to do anything hush effecting society in a negative way.

I feel that Singer has made valid points in his arguments with the second point of giving wealth away to help the poor could be argued. I do agree with the Idea that once you have so much of one thing that the rest becomes surplus and you in my opinion should feel compiled to give it away because it isn’t doing you no good. However believe that you should practice whatnot preach Singer only gave 20 percent of his wealth away and how much is this in comparison to what he is asking us to do. Is he or his family still doing this today? If so that would be interesting to see.

The human body is essential to our daily lives essay

The human body is essential to our daily lives. Depending on what we consume, will in deed determine our health factor. In addition to that depending on certain foods, herb and supplements can either be change in the body for good or the worse. It is very important to know how our body works, so that we can make better decisions on the food decisions we make once or twice a month while we are at the grocery store.

Making wise decision is also a huge part on our body health, avoid fast foods as much as possible, e have previously learned that fast food is major processed and will harm the human body. In addition to that there are many supplements herbs that will help keep the body healthy and fight Off diseases, but there may be some that do the body no good. The human body is designed to process our food and convert it into energy that our body will use throughout the day. Our digestive system plays the main role in this, our digestive system is made up of 30 feet of firework starting from the mouth and ending in the anus.

Once e swallow the choice of food it goes through the esophagi, then it is delivered into the stomach, a muscular chamber that distributes and mixes up food with digestive juice which targets protein and lipase which worked on fats. You must keep in mind that other organs play a huge role in the digestive system, which is another reason, we should watch the food we consume. The organs that are effected are our gallbladder, liver, and pancreas. The liver process nutrients absorbed into the blood.

Considering the foods we consume to stay healthy and fight disease. The body needs Omega, 3 Fatty acids to function properly. This supplement is needed because our body does not originally produce this. Fatty acids can be found in salmon, tuna, and other fatty fish, in addition to that you can find it in fish oil supplements. These fatty acids help prevent heart diseases. People that consume a high quantity of this supplement reduce the risk of developing colon cancer and breast cancer. Calcium along with vitamins may reduce the risk of developing cancer as wee.

Calcium helps DNA repair mechanisms, eloping to prevent disruption in the DNA repairs they can lead to cancer and disease. Consuming calcium supplements will reduce that risk of developing a disease by 40 percent. However although it may be a good source if you are a women and are already taking multivitamin you should talk to a physician before adding a calcium supplement because it may cause an individual risk for something else. Vitamin D is also a vitamin supple to help prevent cancer, it is actually toe most studied at this time.

Vitamin D goes to together with Alicia because vitamin D will help absorb the calcium into the body giving it more Of an effect to fight against health risks. Vitamin D is also very important to the skin and can help fight against skin cancer and it is also known to prevent high blood pressure, but the evidence is unclear. Commence IQ O is an important chemical that plays a strong, crucial role in the cells ability to extract energy from food, Although our body will produce this naturally, it is known and seen to decrease with age.

This may now seem very obvious to oh considering, you get old and have less energy. Commence IQ O lowers blood pressure while helping the heart function, helping especially people suffering from cardiovascular disease. The herb/supplement is safe and well- tolerated, the available form in most effecting as it is absorbed into the bloodstream. Green tea is an herb that will help boost the immune system. It is known to prevent tumors. Although we are still researching this herb, it has not given any reason not to take it.

People may also lean towards Green tea if hey are wanting to lose weight, get in shape and become healthy. Remember, it is very important for us to stay healthy.

Economics essay

However, to produce goods and services, we need resources, including labor, land, entrepreneur, capital and technology. Resources are said to be scarce because their supply is limited. In he next five years, the challenges faced by the commodities industry are not only from the industry itself but also threat from other industries. 3. 2. 1 Land use Concept of land in economy refers to natural resources in this world. Land supply is constant. Commodity is a land and labor incentive sector. The expansion of commodity plantation will affect other economic activities such as the development of residential and commercial areas and agriculture.

However, the growth of population requires more land for residential and commercial area. Moreover, the total land area which is suitable for agriculture is reaching its saturation point. To figure out issues of land, am using theory of production which is production possibility curve to explain land-use constraints on expansion of commodity plantation. Production possibility curve is a graph showing the maximum output that can be produced by using the economic factors of production that available.

Production by plantation Graph 1: Changes in technology, indifference curve switch to the right Graph 1 shows combinations of output that can be produced by the country efficiently by using the economic resources available. Land available permits country to produces combination between production by plantation and existential/commercial area along point (a) to point (c) at ICC line. Point (d) is a combination that country cannot produce. In long term, ICC line can switch to ICC” when level of technology changes. To shift right the ICC line, our country must go by research and development (R&D) in order to develop a new technology. . 2. 2 Sustainability issue Malaysia needs to develop a special brand for commodities that reflects the quality of high value added products which are sustainable at a competitive price. I am using theory of product differentiation to figure out the sustainability issue. In international market, firms from each country compete against each other by produces differentiated products. It is because to ensures sustainability of their products. Economists distinguish between two types of product differentiation: vertical and horizontal.

Vertical differentiation is about inferiority or superiority. Two products are vertically differentiated when consumers consider One product better or worse than the other. Horizontal differentiation is a situation involving two products such that some consumers view one as a poor substitute for the other and thus will buy the one even if its price is higher differentiation which is a part of barrier to entry. Without the quality of high alee added product, our country cannot compete in international market even though our country’s products prices are lower than the others.

Panel (a) Price Panel (b) Graph 2: Horizontal differentiation and Malaysia firm’s demand curve Panel (a) shows that the Malaysia firm’s demand curve with low quality in high value added product. The demand is quite sensitive to a change in its own price and the prices of its rivals. A given increase in price, from P to P’, holding competitors prices fixed, lead to a large reduction in the quantity demanded. Moreover, when competitors reduce their prices, the firm’s demand curve hafts leftward, from D to D’, by a large amount. Panel (b) shows that the Malaysia firm’s demand curves with high quality in high value added product.

The firm’s demand is not as sensitive to a change in its own price, and when competitors cut their prices, the firm’s demand curve shifts leftward, from D to D’, by a relatively smaller amount. 3. 2. 3 Labor and productivity issues For the past few years, other producing countries such as Thailand, Indonesia and Vietnam had taken over Malaysia as the main producer for palm oil and rubber. With cheap labor, these countries are able to export raw commodities with lower prices than Malaysia. Therefore, due to high production cost, the exports of our raw commodities were unable to compete in global market.

Indonesia Malaysia Year Production (1000 Met) Growth 2004 13,560 13. 28% 15,194 13. 22% 2005 15,560 14. 75% 15,485 2006 16,600 6. 68% 1 5,290 2007 18,000 8. 43% 17,567 14. 89% 2008 20,500 13. 89% 17,259 -1. 75% 2009 22,000 7. 32% 17,763 2. 92% 2010 23,600 7. 27% 18,211 2. 52% 201 1 26,200 11 . 02% 18,202 -0. 05% 2012 28,500 8. 78% 19,321 6. 15% 2013 31,000 8. 77% 19,400 0. 41% Table 1. Indonesia and Malaysia palm oil production 2004-2013 For example, Indonesia palm oil production had exceeds Malaysia palm oil reduction since year 2005.

Now, Indonesia palms oil production growth far than Malaysia. Table 1 shows that the Indonesia palm oil production exceeds Malaysia palm oil production at year 2005. Graph 3: Indonesia palm oil production exceeds Malaysia palm oil production at year 2005 Graph 4: Annual growth Indonesia & Malaysia palm oil production Rapid growth Indonesia palm oil production results Malaysia production palm oil market share getting smaller even though the four-firm concentration ratio in this market is getting higher.

Economists use several different quantitative metrics to describe the Truckee of a market. One common metric is the four-firm concentration ratio (or CAR for short). This metric calculates the share of country production accounted for by the four firms with the largest production in the country. If concentration ratio is 0%, no firm has a market share namely purely competitive. If concentration ratio is 1 00%, the four largest firms completely dominated the market.

Rank Country Production (1000 MET) 2 3 Thailand 2,150 4 Colombia 1,035 5 Nigeria 930 6 ‘Papua New Guiana Ecuador 365 Honduras 430 Cote Divorce 10 Guatemala 350 11 Brazil 340 12 Costa Rica 270 13 Cameroon 14 Congo 215 5 Ghana 135 16 Philippines 122 17 Mexico 83 18 Angola 58 19 Venezuela 55 20 Dominican Republic 53 21 Guiana 50 22 India 23 Benign 24 Peru 45 25 Liberia 42 26 Sierra Leone 36 27 Togo 9 Total 60,255 Table 2: Palm Oil Production by Country in 1 000 MET, 2013 Table 2 shows palm oil production by country.

Since year 2011, Indonesia, Malaysia, Thailand and Columbia are four firms with largest palm oil production in market. The CAR for these four firms are calculated by summation of market shares from these four countries. Market Share (%) 48. 97 34. 02 1,892 3. 54 945 1 . 77 Four-firm concentration ratio (CAR) 88. 30 Table 3: CAR and market share for each country, 2011 49. 60 33. 63 2,135 3. 72 974 1 . 70 88. 65 Table 4: CAR and market share for each country, 2012 production (1000 MET) 31 ,oho 51 . 45 32. 20 3. 57 1 . 72 88. 4 Table 5: CAR and market share for each country, 2013 Tables 3, 4 and 5 shows CAR and market share for each country for years 201 1-2013. Table 3 shows that the market share for Malaysia is 34. 02% and CAR is 88. 30% in year 2011. Table 4 shows that the market share for Malaysia is 33. 63% and CAR is 88. 65% in year 2012. Table 5 shows that the market share for Malaysia is 32. 20 and CAR is 88. 94% in year 2013. As we can see, the CAR for three years consecutively have increased but market share for Malaysia in the same period is getting smaller.

It is because Indonesia is enjoying comparative advantage on the amount of labor going into the production of the commodity more than Malaysia. In the general, to attract the interest of the local labor going into the production request high cost production. It is because local labor (especially younger generation) do not interested with agriculture sector and demand a high income/salary. The increased cost of production will affect the income of smallholders and plantation companies. They will transfer the increased cost of production on price of commodities.

When the phenomenon is there, the export of our raw commodities (in this case production of palm oil) are unable to compete in global market. Yet, our crop production of crude palm oil and pepper do not show significant improvement. Instead, the yield production decreased for rubber, timber and cocoa as shown in Table 6 below. Commodity Performance 201 2 performance 201 3 Performance Palm Oil (COP) (‘000 Tones) 18,912 18,785 19,216 Rubber 996 922 824 Logs (‘000 cue. M) 15,985 15,428 6,086 Sawn timber 3,995 3,946 3,105 Cocoa (‘000 Tone) 8 pepper 25. 6 26. Table 6: Production of Commodity, 2011 2013 Back to top, labor is considered one of the five factors of production (along land, capital, entrepreneur and technology). Even now, we are depending very hard on foreign labor from Indonesia and Bangladesh to overcome this problem especially in the private plantation. Thus, Malaysia needs to shift from exporting raw products of commodities to the production of high value added products.

Budweiser Presentation essay

Implementation and Evaluation 10. References 11. Appendix Executive Summary Our campaign has plans to look over Budweiser’s past sales in the market. Based on its past we have understood that sales have decreased, but with our campaign we plan to increase Budweiser sales within 2012 year by 10 percent. The first thing is revising how to effectively communicate to our consumer market which will increase our sales by 10 percent. With our advertising objectives bringing back Budweiser’s strong appearance to our loyal customers while bringing in new consumers. Our ads will exemplify

Budweiser’s five ingredients which are high grade, fresh and the great American lager has a perfect pour. After looking at MR. data we realized Budweiser mostly targets middle aged and older males. The target audiences are also more likely to be watching ESP. sports or reading magazines such as Dirt Rider. Beer is associated with men and sports and males have a higher chance of wanting to grab a nice cold, fresh Budweiser after watching or reading its ad due to the visual appeal. Advertising does not come cheap so we have laid out a specific budget that will assist the SUccess of our campaign.

For example television will have a higher budget with $70 million, or 59 percent, specifically going towards channels like CBS, ESP. as well online markets like Youth and Hull for viewers who watch sports online. We realize our campaign cannot always focus on sports so we will also run advertisements that will engage all audience members with one of Budweiser’s campaigns “The sure sign of a good time” which will send the message that Budweiser beer is good for all events, social or otherwise, for all to enjoy and to bring everyone together.

Hopefully, with our new marketing strategy, budget, and target audiences which target specific vehicles we can increase Budweiser’s sales as well as establishing loyal consumers while bringing in new ones. Situational Analysis industry/Company Overview Enhancers Busch Ellen is currently the world’s largest brewing company; distributing more than 400 million hostilities of beer annually and dominate 90 percent of the American beer market along with SAAB Miller and Nelson Coors. Although that seems like an abundance of beer, the company has seen a decrease in popularity over the last few years for the flagship brew, Budweiser.

Aside from the decrease in interest for Budweiser and a minor cent financial crisis where Ellen had to sell assets to pay a substantial amount of debt, it is demonstrating traits for future solid income and growth for next year. Even though the earnings per share decreased last year, Ebitda, the earnings before interest and taxes, rose 17 percent. Current trends and developments are focusing on the international market. “America’s largest brewer aggressively pursues China as the international beer market with the highest potential for future sales” (Workman, Daniel).

The company’s objective is to focus primarily on international sales to globally expand its trade market. Some of the product line includes the following brews of beer. Budweiser, Bud Light, Michelle, Michelle Honey Lager, Busch, Busch Ice and Bare Knuckle Stout. Those are only some of the nearly 200 beer brands. Is headlined beer however, Bud Light, is the world’s bestselling beer, accounting for 40 percent of the annual sales with 36. 7 billion in revenue. As for marketing in the United States, the company has unveiled new products such as Bud Light Lime and Bud Select 55 in order to expand the target audience and consumer base.

It has also become the exclusive beer sponsor or the National Football League, its main and most significant target audience. Product Review Perfected in 1876 by Adolph Busch, Budweiser has kept the perfection going for over 133 years. Budweiser has always strives to have the perfect combination of flavor and refreshment, to be an icon of great American beer. It has always had a great image, grounded in tradition and integrity. Its main weakness is the fact that consumers taste in beer has changed over time. With Budweiser staying the same for over 133 years, it has to focus on a fresh image.

Budweiser may not have changed their recipe but their image has hanged a bit. “Budweiser’s success is rooted in aspects of the beer that will never change a crisp, refreshing taste, an unwavering commitment to quality and the enormous pride we take in each batch,” said Rob McCarthy, vice president, Budweiser. “Our refreshed packaging design gives Budweiser an updated look, which dramatists the iconic Budweiser bootee and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate. ” Competitive Review The direct competition for Budweiser is Coors, Heinlein, and Miller.

Coors has surpassed Budweiser in ranking, coming in at number two, right after Bud light. It is one Of the biggest brands in the world today. Coors has become more successful with their product range because of their expanded target market. The company used their marketing initiatives to target women with their low calorie beers and to dispel myths about the unhealthiness of beer. Coors has also gone outside of traditional advertising and began using social media as a way to target audience. It has been able to engage consumers as they innovate and upgrade their popular products.

The company has created the “cold activated” technology which tells beer drinkers hen the beer is cold enough to provide the most optimal taste. Coors and Miller became a joint venture, which has helped both companies cut costs for marketing, and has increased the amount of marketing. Score’s simple marketing strategy claims it is a “cold refreshment. ” Their marketing focuses on the simple values they promote. The Coors light slogan is “Rocky Mountain Refreshment. ” This brand has become favorable to consumers and it’s purity of ingredients is the main focus.

It has increased advertising spending to target their specific audience, especially during sporting events. Their website promotes nature and the Rocky Mountains. It displays a wood background and a Rocky Mountain symbol, stating “Grab a piece of the legend. ” Although Coors has been trying to target women, the website is geared towards men. Their website is neither interactive nor informative. Miller is also one of the largest brands today. With the combination of strategic new acquisitions and the focus on having a balanced portfolio, Miller can become more successful.

Miller has put forth effort into being environmentally friendly. Competitive Review count. It was the first brewer to begin recycling aluminum cans. Miller competes heavily with Coors, which has a good light beer taste. Coors also has strong marketing efforts as well as a strong international presence. Some of their weaknesses include weak brand identity due to their lack of advertising. Coors is not seen as high quality beer. It lacks a dark beer line and their taste is known as inferior to Budweiser. There is a Millimeters site which includes all of their products; however the different miller products each have their own website.

Each product has their own site which makes it hard for the audience to research. The Millimeters site is not engaging and includes minimal information. Heinlein is the third largest brand in the world today. It is the most important asset of the Heinlein Company. It belongs to the top international beer brand circles in the world. Heinlein has a strong brand identity; however the company has grown so large, there may be little room for it to further expand. Their strategy is to have sustainable top-line growth and focus on the target markets for them to succeed.

The Heinlein website is better than the other competitors including having more information related o the beers as well as being interactive and exciting. Some of the indirect competition is Red Bull and liquor. Red bull has become a phenomenon with liquor. It can be added to almost any drink giving it extra flavor. Red Bull has a strong brand identity and has the largest market share for energy drinks. Budweiser may have various strong competitors, but it also has competitive advantages such as being the largest brand name and having a stable business.

There are more emerging markets for them to gain. If Budweiser wanted to merge with another brand this would give them higher success. By butting costs and using the resources effectively, they can have better advertising and put more into marketing, leading them to have their brands all in the top line-up. Average Analyst Recommendation for December 201 1 From left to right: Enhancers-Busch (BUD), Samuel Adams, Coors During the middle of last years campaign, Budweiser was the strongest buy compared to Coors and Miller. For December 2012 (BUD), Samuel Adams, Coors.

During the middle of this years HTTPS://www. Capital. Com/framework/ #? Toot=Comparator&params=AMBEV,BORN,BUD,CCU,FMX,H 5hbHlzdCJ9fQ SOOT Analysis Strengths Enhancers-Busch Ellen has more than 200 brands including flagship, core products, which include Budweiser, Stella Ratios and Beck’s. The three flagship brands are complemented by other multi-country brands like Left and Hazarded along with other leading local brands such as Bud Light, Sol and Brahmas to name a few. About 13 of the company’s brands have retail sales in excess of SSL billion.

Budweiser is one of the best-selling beers in the world whereas Stella Ratios is well-known internationally and is distributed in nearly 80 countries. Beck’s is the number-one German brand in the world, resent in more than 100 countries worldwide (Marketplace: Drinks, 2011 ABA Ellen has spread its operations across six geographical zones: North America, Latin America North, Latin America South, Western Europe, Central and Eastern Europe, and Asia Pacific. The company holds around 48. 9 percent and 42. 4 percent market shares in the SIS and Canada, respectively.

It is the leading player in Latin America, where its top market share is in Paraguay and Uruguay with 97. 5 percent. The company also has substantial market shares in Europe with its top market share in Montenegro with 91. 8 percent. In the Asian egging, ABA Invent holds its top market share in South Korea with 41. 5 percent. Overall, the company is number one or two in 19 countries. The company’s extensive operations and leading position in the top beer- consuming regions like the US, Europe, and Latin America give it a significant competitive edge.

The leading position not only enhances the sales volume but also the sales value, boosting the financial strength of the company (Marketplace: Drinks, 2011 Strength Count. The company focuses extensively on cultivating its flagship brands besides promoting its other brands with growth potential. ABA Ellen follows the “values-based brands” approach, wherein unique value is developed for each brand relevant to its target consumers. The company developed a social media site, Beasts. Com, in the US to promote its brands during the Super Bowl. Beck’s has created the Gig Finder app for phone and pod Touch to connect with music enthusiasts.

Bud Light Lime utilized the Youth platform to create a social buzz through the promotion of flash mobs during its launch events. These were some of the instances were the company employed innovative marketing strategies to promote its brands. Considering the stringent government regulations for alcoholic beverages in several countries, the company has effectively utilized these platforms to enhance its overall sales globally (Marketplace: Drinks, 201 1). Weaknesses In the Fiscal Year of 2008 ABA Ellen suffered approximately $56,660 million in debt.

The company decided to restructure initiatives by selling its Ellen LISA supplementary to an affiliate of KBPS Capital Partners in the Fiscal Year of 2009. Twisting Brewery Group was sold to Assai Breweries and Tenseness Lager brand and associated trading assets were disposed to C Group. The our metal can lid manufacturing plants in US were sold to Ball Corporation, theme parks business to private equity firm Blackstone Group, Central Europe, and the Balkan operations to C.V. Capital Partners. After removing these financial risks, ABA Ellen repaid around 537. Billion of its original acquisition facility of $54. 8 billion. The company also decided to dispose of assets to reduce its debt to $45, 174 million in 2009, a decrease of 20. 2% as compared to 2008. The continued streamlining of its operations would help the company in further improving its liquidity position so as to ease the debt ruder on the balance sheet (Marketplace: Drinks, 2011). Opportunities ABA Ellen signed a contract with deterioration (TIN) in 2009. I TN is a leading global provider of on-demand supply chain management and intelligence solutions to the food and beverage industry.

As per the agreement, ABA Invent will receive amended procurement solutions from I TN for its UK retail customers. The alliance with TIN provides a platform for ABA Invent to offer a range of support services to provide a full online transactional service to pubs, restaurants, hotels, and other leisure outlets in the UK markets. The association with I TN would not only strengthen the company’s online SEјcues but would also enhance its trading partner relationships, revenue growth opportunities, and cost rationalization (Marketplace: Drinks, 2011).

ABA Ellen is associated with the popular International Federation of Association Football (FIEF) events. Budweiser became the official sponsor of the FIEF 201 0 World Cup and will become the official sponsor again in 2014. The company has further leveraged this opportunity to promote its local leading brands by winning sponsorship rights in select markets With a strong oddball legacy. The association with the FIEF World Cup has given the company exposure and recognition, as the events are broadcast to millions of fans across the world.

The company could leverage the popularity of football to promote its beer brands, enhancing its top-line growth opportunities during the event as well as afterwards (Marketplace: Drinks, 2011). The reads The company suffered financial of nearly $45, 174 as of 2009 resulting in a debt to equity ratio of 1. 55. Fiscal deficit crisis in the European economies could also pose a threat to the ABA Envies financial issues. Unfavorable interest rate condition would increase interest costs beyond what is currently anticipated by the company. These extra costs could have a material adverse impact on ABA Ellen. S cash flows and results of operations, putting it at a disadvantage against less leveraged competitors like Scrabbles (Marketplace: Drinks, 2011). Marketing Objectives Enhancers-Busch generated gross sales of $19 billion and produced over 125 million barrels of beer in 2007, ranking it as the largest alcohol brewer in the United States and third largest worldwide, behind Belgium-based Invent NV, and U. K. Based Gabrielle. Unfortunately Budweiser sales have decreased 30% from 2005 to 2010. Our campaign intends to increase Budweiser’s sales within a year.

Times are changing fast and if Budweiser does the same, following our media plan the projected increase in Budweiser’s US market share is around Advertising Objectives In order to achieve the overall advertising objectives for Budweiser, the company needs to communicate to the consumer market. Even though Budweiser sales have declined, Bud Light is still number one in the beer charts. This decline is due to the many import, low-calorie, and craft beers hat currently exist. Although the main focus is to increase sales, we also want to bring back Budweiser’s strong appearance in the market.

Our objective is to establish top of mind awareness with 70% of the audience by the end of the fiscal year. They need to remind the consumer base and past Consumer base of Budweiser’s great assets and why it is the beer they should be drinking. For example, some of Budweiser’s great features are that their five ingredients are high grade, it’s fresh, it’s the great American lager, and has the perfect pour. Budweiser ought to create a new image not only for their existing consumer base, but their new targets.

Remind old consumers as well as new consumers that Budweiser is known as “the king of beers. ” However, they also need to incorporate the new and upcoming values of current society and this new emerging generation. Creative Strategy Examples Of prior Creative Strategy Current Creative Strategy http://www. Youth. Corn/watch? V=haggardly Budweiser’s original creative strategy, which also happened to be “the first brewer to use a multilayer, single-themed, coordinated advertising campaign when introducing the Budweiser Girl wall hangings,” according to Enchantresses. Com.

After World War II, Enhancers-Busch began its target audience in relation to the sports field by marketing America’s national pastime: baseball. Some campaigns that have followed this are in the ass, “This Bud’s for You” and the ass, “Head for the Mountains” and “Bring out your Best” with the Classless. However, today Budweiser targets the football audience. “In 2008, Enhancers- Busch celebrated its 1 10th consecutive USA TODAY “Ad Meter” victory. The USA TODAY “Ad Meter” is a real-time consumer poll that ranks Super Bowl ads throughout the game” (Enhancers-Busch Companies).

Therefore the first creative strategy focuses the advertising theme on sports, mainly football. There is the print advertisement with the football anchors being Budweiser bottles, the beer being poured into the glass from the football stands and etc. Budweiser is known for their television advertisements they use in the Super Bowl commercials. They target all types of fans; those who are tailgating, the ones at home in their living room, and the ones at BBS. The creative strategy is well rounded enough to target all types of sports fans.

In a more broad perspective they also focus on men in mineral with “the king of beers” and the women they place in the labels of the advertisements. This attracts all types Of men because men are more likely to drink beer. As for the other reached audience, Budweiser can’t always focus on football fans because it’s seasonal so they focus on those that want to just enjoy a good time. For example: “The sure sign of a good time” and “Good times, they’re out there. ” It’s a way of not focusing on a gender stereotype but anyone in general who wants to have a good time, which ultimately is everyone. Media Ejective Target Selection

The Budweiser brand would like to target middle aged to older males as well as those who appeal to the characteristics of Budweiser. According to MR. data, men ages 18-54 have a well above average index for consumption of Budweiser in the last six months. Budweiser is known to be a classier beer compared to its other brand Bud Light. Since Budweiser supposedly represents history, American values, older generations, and patriotism, it is no wonder Budweiser chose to target the middle to older male audience. As someone examines a Budweiser ad or bottle, they will notice several components.

Chinua Achebe essay

China Achebe wrote his first novel Things Fall Apart is the most widely rear d book in modern African literature. Things Fall Apart was published in 1 958 that soon b comes a classic of world literature and required reading for students, selling more that n 10 million copies in 45 languages. This novel is set in pre-colonial Nigeria in the late 1800 s through the early 1 sass highlighting the fight between colonialism and the tragic fall of the e protagonist, Awoken, and the Gobo culture (Notes on Things Fall Apart, China Achebe, an d Nigeria).

China Achebe has received many awards such as the SST. Louis Literary Award in 1999, Peace Prize of the German Book Trade in 2002, and the Man Booker Internal Anal Prize in 2007 (“China Achebe Awards and Honors”). China Achebe was born in Nigeria in 1930 and is a famous Nigerian novelists hat was soon called the “patriarch of the African novel. ” China Achebe, the son of Isaiah O Kafka Achebe, a teacher in a missionary school, and Janet Oleaginous.

His parents, though the eye installed in him many of the values of their traditional Gobo culture, were devout Evangeline cal Protestants and christened him Albert after Prince Albert, husband of Queen Victoria. In 1 944 Achebe attended Government College in Minimum. Like other major Nigerian writers including Whole Sayings, Leech Amid, John Skibob, John pepper Clark, and Cole Moots, he was also educated at the University College of Abidjan, where he studied English, history y and theology (“China Achebe”).

China Achebe and Christopher Skibob, a renowned poet, expounded a public SSH inning company, the Citadel Press, which they intended to run as an outlet for a new kind of Oaf ratiocinated children’s books. Two years later, Achebe toured the United States giving elect rest at various universities.

Nursing Philosophy Statement essay

Everyday someone is coming across a problem that they have to face, the information’s that people expand, and the things that we learn are engaged and processed in our daily life has made the world that it is today. An individual in their lifetime has contributed to the society at some point in their lifetime, whether it has been through teaching, sharing their ideas or their opinion.

Keeping this in mind, will illustrate about my ethical beliefs that relate to the nursing, perception of care, the strategies and goals set for urging, and affirmation for the nursing profession. “Ethical beliefs are influenced and the consequences that can occur when moral conflicts of right and wrong arise need to be explored Charade, & Belcher, 2012, p. L). Additionally, ethical beliefs and viewpoint may be described in numerous ways, whether it be the patient’s ethical beliefs or they are my own ethical beliefs.

My stand on the ethical beliefs is on what is right or wrong for that individual that it’s being applied to. My beliefs regarding the health care profession is how I can apply my knowledge and give my patient he best care possible and make them feel as much comfortable as I can. As for nurses, it is significant to feel and understand about their personal ethics and it’s our responsibility to be able to familiarize With their beliefs and provide them the best care possible for them. Nursing is a profession that is very well respected and trusted around the world.

According to the Creaser and Bribery (201 1), “The status of nursing as a profession is important because it reflects the value society places on the work of nurses and the centrality of this work to the good of society’ (p. 7). Nursing is also a selfless act profession that most people choose as their career because they are passionate about caring and taking care of others. This career gives nurses an opportunity to make difference in their community and give everything from teaching the patients, to even learning things from the patients. Ant to ensure for my patient safety and be able to have that bond with the patient, where they can trust decisions that I take to provide the best care possible for them. As continue on with my profession in nursing, my goal to provide the best are to those that is in need for some serious health care. Want to make my degree further and run my own practice as being a nurse practitioner. My personal goal is to spread love and care to those in Africa, India, and other countries where they don’t have any health care system and people are constantly dying.

I want to spread all the knowledge that I have to people and help them feel better and make them comfortable. I also want to be able to provide the shelter, food, and first-aid kits. One day, when I do become a nurse practitioner one day, hope to make a difference in the world and hope o treat those in need for some serious help for free and just spread love and care. Some of my personal goals are to finish nursing school as soon as can and get the experience as a nurse so I can help people. Also want to graduate on time with the BBS degree and than take my UNCLE. My goal is to pass the UNCLE the first time I take and in order to reach that goal, I have some strategies that will help me reach and succeed my goal. Some of the strategies that I will use are to start studying for the UNCLE as am going through nursing school and get use to the way the questions are being asked. My goal is to read the questions and know exactly what it is asking and learn to eliminate the other answers and chose the best answer.

As nurses there will always be ups and downs and will face some serious situations, however to get through those situations, I will remind myself that I am here to help people and make them feel comfortable and healthy. The biggest motivation to get me through tough times will be God. He is the one that is looking down and giving us His blessings and giving me the strength to stay strong and help others. I feel as God is helping people Himself through e and it is my duty to give it all have and help everyone that I can.

This will also be the biggest motivation to the others and get them through the tough times. “It can be said that those who practice nursing are not only nurses, but also teachers and students” (Creaser and Bribery, 2011, peg. 224). In the field of nursing, an individual is constantly gaining new information whether is has to do with the patients or your own ethical beliefs, perception of care, the strategies and goals set for nursing, and affirmation for the nursing profession. As nurses we are teaching the patients and we are also gaining knowledge from the patients as well.

It’s essential for all the nurses that work together to get along and work together to create and strong environment to provide the greatest care possible for the patient.