Marketing Management Handbook essay

Teaching and Learning Strategies The module will be taught in an interactive manner, using lectures (for all the detent cohort), and seminars (for smaller groups) which incorporate individual and group exercises, using case study and other learning materials. These seminars will explore concepts and theories raised in the lecture in more detail, using an applied and interactive approach. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles.

Independent research and study will be encouraged throughout to complement lecture and tutorial activities. After each weekly lecture, copies of Powering slides ill be posted on VITAL. Details of activities and copies of case studies and other seminar activities will also be posted on VITAL (which you can download) or where this is not possible, given out in advance of the session, in order for you to prepare in advance. Other reading material etc. Which you will find useful may also be posted on VITAL from time to time.

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Attendance at all lectures and seminars is mandatory. Advance preparation for lectures and seminars is essential if you are to get the most from the module. Please note that the module leader reserves the right to change lecture or seminar topics f needed. 7. Assessment Assessment for this module is via examination and coursework. The relative weighting of the assessment components is examination 70% and coursework 30% The examination will be of TWO hours duration. In this time you will need to answer two essay-type questions from a choice of five.

There are no compulsory questions and all questions have an equal marks allocation. More information about the examination, and how to prepare for it, will be given in the final seminar. The coursework assessment comprises an individual essay assignment of 1500 words. A full briefing about content and format of the coursework – and the criteria by which your work will be assessed – will be provided in class. The submission date for the coursework report will be Tees 9th Deck. Marks and feedback on the coursework element Of the course will be provided after the Christmas vacation.

This coursework requires dual submission. You must hand in a hard copy to the Student Support Office (post into the white postgraduate submission boxes outside the office) on or before the stated deadline. You must also submit a soft copy via Turning on or before the stated deadline. Turning is a legalism and collusion detection system. If you do not submit to Turning your work will not be marked. Failure to submit an identical version via Turning compared to your hard copy will attract a penalty of 10 marks.

To submit via Turning, go to the assessment area for the module on VITAL and you will find a link for the coursework. Click on View/Complete and then on the “submit” icon for the paper. You are then prompted to submit a title for the paper. Use the “browse” button to locate the file you want to submit. You will then be asked to confirm that you want to submit by clicking the “Yes, vomit” button. Standard University policies apply with regard to assessment extensions, lateness, penalties, plagiarism and resist.

Please consult the Management School Postgraduate Handbook for information. Assessment will be by coursework and end of semester examination. We will provide detailed, informative and useful guidance with regards both assessments during lectures and tutorials. Coursework Assessment Clarification Coursework will consist of a written assignment. The assignment is worth 30% of the total module mark. The word limit for the assignment is 1 500 words. The word limit will in-text referencing The word limit will not include the references list at the end of the assignment.