Event Management Assignment Brief essay

The essay should be written in formal English and fully referenced. It should be 2500 words long including appendices and references must be handed in Proof. Exegetical Kale no later than March 24, 2015 at 1 0:00 AM, late submissions will be penalized. 2. ASSESSMENT B (60%) Each student is to select one of the following events: Event 1 The event is for the International Association of Hospitality Technology Specialists. Delegates are expected to travel from all over the world to participate in this up market technological event. The maximum number of delegates will be 300.

The event will last for 3 days and be held in December 015. This event has a high budget, should allow time for networking and can be held anywhere worldwide. Event 2 The event is being organized by the Cornell Institute of Hospitality Management in September 2015. The conference is titled “Heritage and the Future” and will last 3 days. Delegates are expected to include students, academics and industrialists with maximum numbers expected to be 350. Delegates at this event will be on varying budgets. The event is to be held in India.

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Students should then write a report which addresses the following: 5 a) Explain the characteristics of this type of conference buyer, and identify the arterial which should be used to select a suitable conference venue. You should draw on academic theory to support your arguments. B) Identify 3 venues which meet the identified criteria. Select one of these venues for your conference, giving reasons for your choice. C) Devise an appropriate event program, including dates, timings, catering, social program added value and any additional facilities and services required. ) Outline a budget for the event, indicating both costs and revenue generation (egg Delegate fees, sponsorship). Costs can be estimated, if actual figures cannot be sourced. ) Explain how the event will be marketed to potential delegates. F) Identify an appropriate evaluation strategy to determine the success of the event. This strategy should be based on academic theory, and should aim to gather information from the full range of stakeholders involved. All of the issues listed are to be addressed in a report Of not more than 2500 words total. This report is to be submitted to Proof.

Exegetical Kale no later than 1 errors on Monday, April 20, 2015. Late submission will be penalized. The report should be written in formal English and be fully referenced. If you re in any doubt regarding the level of detail required for either piece of assessment then please discuss with Module Coordinator in class. Students should note that the events and organizations listed do not exist. Students must not suggest that they are genuine projects to potential venues or sources of information – this would be unethical! i. Guidance Notes for Assignments a.

Some general points on your coursework assignments As a rule it is a good idea to place graphs, sketches, tables etc on the page to which you refer to them or on the very next page but definitely do not consign these to appendix! You should also leave a margin on the right hand side of the page of no less than 2. 5 CM for the marker’s comments. This prevents your written work being written over by the marker! Always clearly label the question and sub-questions, which you are dealing with. Finally, where a word limit is imposed it is vital to stay within this.

Always provide clear referencing of the material you use to support your arguments. You should not rely solely on websites as a source of information. You should refer to academic texts in support Of your arguments. B. Length Limit It is important that you observe the stipulated limit regarding the overall Engel of your Report. Whilst this limit refers only to the main body of your Report, care should also be taken to ensure that the number, and length, of any Appendices is appropriate and reasonable. The same applies to the amounts of any supporting information deemed appropriate.

You are expected to indicate the total word count of the main body of your Report at the end of your “Conclusions” section. It is normal practice to allow +1- 10% of a stipulated limit before penalties begin to be imposed for undue length. C. Word Processing Handwritten submissions of coursework are no longer acceptable. All student org should be word processed using Arial size 12 font. D. Referencing It is crucial that you provide a List of References at the end of your Report, and reference adequately within your written work.

Referencing, and the related issue of plagiarism, are both comprehensively covered during Program Induction. It is also important to note that only the Harvard System of Referencing is acceptable. Ii. Guidance Notes for Assignment A This assignment is an essay. This means that it should be a continuous piece of writing, with no headings, diagrams or appendices. Although it has no headings, it should still have a structure. This should include an introduction and a conclusion. Your introduction should set the scene. It should explain which destination you have chosen, and what you are going to discuss in the essay.

Then, you are asked to: ; Identify your country or city main strengths and weaknesses as a conference destination. When writing about the strengths and weaknesses, you need to make sure that you remain objective. You will probably use tourist board websites – that’s fine, as long as you remember that these are marketing tools, and will only be offering praise for the destination. You should also find more objective sources such as newspapers and academician’s. You should also be able to find statistics to help you with your arguments.

Remember that this is an academic piece profiting, so you have to make sure that you kick at the destination in a critical way. This means avoiding simple description, such as “this city has an international airport” – you must also explain what this means for the city as a conference destination (egg – ‘Which means that it is easily accessible for conference delegates”). You must also back up your arguments with evidence from the sources you have looked at. For example, here you might cite an author who mentions that many delegates travel to conferences by public transport.

You get 20% of your mark for your research and referencing, so ifs important to do it properly. If you’re not sure, then ask your tutor for advice. Also, don’t forget to include a reference list of the sources you have used. Once you have identified the strengths and weaknesses, you are asked to: ; Suggest a plan for the development of the business tourism market in your Destination. Here, you need to look at the weaknesses you have identified, and make commendations about what the destination should do to improve or overcome them.

You can also make recommendations for how they can build on their strengths. You should be offering your own ideas here, based on your background reading and your knowledge of the subject. You should again make sure that you support your suggestions with references from academic sources. You should finish your essay with a conclusion. This should summaries the main arguments in your essay. You shouldn’t be including any new information here. If you find that you have something new to say, go ace and put it in the main body of the essay. Please note that your conclusion is worth 10% of your mark.

If you don’t write one, then you will be losing 1 0 marks straight away! So don’t forget to finish your essay off properly. Because this is an essay, you have to think about how you are going to move from one topic to the next, by writing ‘linking’ sentences which guide the reader to what you are going to talk about next. If you don’t do this, you will end up with something resembling a report with no headings, which can be very disjointed and difficult to read. You get up to 10 marks for the structure ND clarity of your essay, so make sure that you have written in the correct style.

The remaining 60% of your mark will be awarded for the content of your essay. Following these guidelines Will help you to achieve as high a mark as possible. Finally, a word of warning about using websites – do not cut and paste sections from websites into your essay. It is very easy for your tutor to recognize that you have done this, and you will be penalized by a reduction in your marks. If you must quote a website exactly, then don’t use more than one or two sentences, and insert quotation marks to make it obvious that you eave used the exact words.

Also include a citation to say which website it came from. If you put sections from a website (or any other source) in your essay without acknowledging where it came from, then you are popularizing. Iii. Guidance notes for Assignment B The report should have an introduction and conclusion. You should use headings to divide up the sections. It’s up to you how you do it, but you may like to have eight sections: introduction, sections a) to f) and conclusion. You should also include a reference list. The introduction should tell the reader what the report is going to contain.

The conclusion should summarize the main points of the report. You should remember that the conclusion is worth 10% of the mark – if there is no conclusion, you get a zero mark for that part of the report. You should use reference to academic literature throughout to support your arguments. You must cite your sources, and must also identify direct quotes with the use of quotation marks. If there is no reference to literature in the text, and no reference list, you will receive a zero mark for referencing. Section a) You should identify the conference buyer, i. E. S it Corporate, Association or something else? You should then explain the characteristics of this type of buyer (e. G. Corporate buyers usually pay for the delegates to attend; Association delegates can choose whether or not to attend; etc). You should then explain what they look for in a venue, in terms of location, quality, price, etc. This will give you criteria to apply to the venues you are short listing in the next section. Remember, as ever, to use references to support your arguments. Section b) You should then present three venues which meet the criteria you identified in section a).

All three of your venues should be in the same city or regional estimation. You do not need to explain why you have selected that city or region -the choice is yours. You should give full details of each venue, and then select one as your final choice, giving reasons to support your selection. Section c) This section requires you to plan your conference. You should ask yourself the fool lowing questions: ; Who will the keynote speakers be? ; How should the timing be planned? ; What social program do you intend to include? ; Is a ‘spouse’, or accompanying persons program required? Would a gala dinner be appropriate? ; Where will the delegates stay? Can you offer added value events such as memberships, publications or access to backstage? ; What pre- and post-conference tours could be offered? Answering these questions will help you to develop your event programmer. You should also devise a timetable (see example below) which includes a range of activities and speakers. The example given is just for guidance – you don’t need to follow the same format. Please note that many conferences have several seminars running at the same time.

If you do this, you will need to make sure that your venue has enough rooms to hold all of these seminars. The website www. Cream. FRR/colloquies is useful, as it shows you how a real life conference has been planned. Click on the link titled “Tourism, Mobility and Technology’, then have a look round the website for ideas. Section d) Your budget section should identify the various costs involved, and also explain the difference between fixed and variable costs. You should also identify income opportunities (for example, sponsorship).

You will then need to calculate the fee that you will need to charge the delegates in order to break even. You do not need to use real figures for this section – you can estimate the amounts. The important point is that you understand what costs are involved, and that you can demonstrate how to calculate the delegate fee. Section e) For this section, you need to explain how you will be telling delegates about the conference. You might use email, websites, newspaper & journal adverts, or anything else that you think would be appropriate.

Section f) This section should explain how you would measure the success of your conference. Please note thou are not being asked to evaluate your own plan. Instead, you are being asked how you would find out from participants, pompons and other stakeholders what they thought of the event. You could use Shone and Papers model as your framework if you wanted to. Remember: these notes are for guidance, but may not answer all your questions. If you have any further queries, please ask your tutor, who will be happy to help you. Iv.