The purpose of this paper is to analyze, discuss, and compare the organizational behaviors and culture of Apple Inc. And Microsoft Corp.. First, this paper will define organizational behavior which is a field of study devoted to understanding explaining and ultimately improving the attitude and behaviors of individuals and groups in organizations (Jason A. Colloquia, 2013). Secondly, this paper will define organizational culture which is the values and behaviors that contribute to the unique social and psychological environment of an organization (Objectifications. Mom, 2015). This paper will continue by first, analyzing each company’s organizational behaviors and culture individually. Apple Inc. Is one the world’s leading technological giant. Apple Inc. Organizational Behaviors and Culture Former CEO and co-founder Steve Jobs instilled the culture of “One Person One Computer which he envisioned all of Apple’s devices to be easily used by anyone. In 1 983 Apple was under a centralized organizational structure (Bobbin, 2014). A centralized organizational structure is one where only high- level executives make the decisions of a company.
Apple began to realize that a change in culture would instill a change in behavior which would build reiterative and innovation. The new culture focuses on numerous small decisions which captures the idea that people make small decisions day in and day out to expound the company’s creativity and innovation which is proven to this day and why Apple Inc. Is still successful. This concept proved that the more people given opportunities to present ideas the better the output would be.
Apply?s CEO Steve Jobs wanted to change the focus of the culture by implementing three strategies: he refocused the strategy to be about one thing, he eliminated passive aggressiveness and encouraged abate when new ideas were forming, and he set up a cross-disciplinary view of how the company would succeed (Merchant, 2010). Apple’s driving culture is that the people make the company successful and Apple makes products strictly for the people. For example, Pad, Pod, Bedposts, Tunes, Phone and Apple Pay are all devices geared toward people’s entertainment and convenience.
Apple’s core values are the reason that their products remain consistently excellent and customer friendly. Apple’s culture has led to its success and here are some concepts that has contributed to its company aloes and behaviors: focus on design, believe in the vision, forget everything that comes before it, believe that Apple is better than all others, take flaws to heart, never admit defeat, remember attention to detail, secrecy reigns supreme and domination is everything. All these concepts, theories, values and practices has defined Apple Inc. ND contributed to its maintained success. In comparison, this paper will analyze Microsoft Corp.. , another technological giant and its organizational behavior and culture. Microsoft’s Organizational Culture and Behavior Microsoft Executive Stay Mandela wrote a accompanied email stating the strategic direction the company wanted to take. The first step the company wanted to take was realigning their workforce. They wanted to reduce the size of their workforce by 1 8,000 workers.
The company also wants their Monika device and programming team incorporated into the company. The company wanted to redirect its focus on breakthrough innovation that expresses and enlivens Microsoft digital work and digital life experiences (Stay Mandela, 2014). Microsoft’s CEO Stay Mandela focus doesn’t involve ring 18,000 workers to save money or increase efficiency but to recreate the culture to redefine the company’s “sow”. According to Mandela, the company has 90% of PC market share and 14% of total device share.
The decisions Microsoft must make to change its organizational culture is geared toward changing those numbers. Microsoft has always been about computer software first; making operation systems, computer applications such Microsoft Office, cloud storage systems and databases. Since 2002, Microsoft starting developing devices such Oxbow and Windows phones (Marshall, 2013). Now, the focus for the company is to change its organizational behaviors to focus on a new strategic culture that will increase the company’s device market share numbers.
Mandela also wants Microsoft to “embrace things boldly” and change the way we work, the nature of work itself. ” For example, he says at the company everyone knows what a developer does and what a product manager does (Boor, 2014). There are four concepts that Microsoft must implement to create a new culture: being clear about what the current culture is, make all the changes needed at the same time, courage to change anything no matter the consequence and embody the changes you are making in yourself (White, 2014).
Changing the culture will be very difficult especially when the company has developed long standing “norms” but the strategy of Mandela laying off so many workers seems to have taken that theory into perspective. Prior to CEO Mandela taking over the company, the culture was very cutthroat with an internal behavior that would suggest a behavior of a hostile environment. Former CEO Steve Babbler tried changing the culture with the “One Microsoft’ campaign which would build a team soused approach to the workplace.
Now, new CEO Mandela wants a new brand Of culture for Microsoft, one that would totally change organizational behaviors which in turn, would change the culture. Comparing and Contrasting After comparing Apple and Microsoft overall culture and behaviors there is very little relationship as it pertains to leadership styles and approaches. One comparison however, shows a consistency in building a team-oriented culture that will improve each company’s creativity and innovation. Also, in relation to the culture and behavior of both companies, they also share the desire to ransacked their product development to accommodate and entertain consumers.
In contrast, Apple has a “People First’ approach to their culture which has contributed to the success of their products. Microsoft has a “Computer First” approach to their culture where they have been successful as well. Apple in contrast to Microsoft instilled a sense of ‘Value” into their employees and encourage ideas from team building. In conclusion, the purpose of this paper was to analyze, discuss, and compare the organizational behaviors and culture of Apple Inc. And Microsoft Corp.. The moon denominator between both companies are the consumers.
Apple and Microsoft also share a belief that to excel in their market they must consistently change their respective culture and behaviors to what the market dictates. For example, as stated earlier in this paper, Microsoft own 90% of the market share in computers but lacked in devices. They geared their changes to organizational culture and behaviors to accommodate the lack of “device” market share. Apple’s success has been influenced by their culture and behaviors because they listen to the “people” or consumers. Apple has lilt a value and team based focus to develop their products.